Brand Personality

At first, decide :

a) Are you expressing yourself?

We are.. / We want to be seen as..

or

b) Are you modifying your customers?

People buy our product because, they are.. they want to be..

Then complete the statements

1) Our customers want to become more <adjective>, <adjective> .. <adjective>

2) Our customers want to feel <adjective>, <adjective> .. <adjective>

3) We want our customers to see out brand as <adjective>, <adjective> .. <adjective>

Visual Vocabulary Reference

Select One from each side :

modern - classic | masculine - feminine | young - mature | cozy - formal | casual - elegant | light - bold | bright - dark | fast - slow | kind - strict |

agile perfectionist | helpful - selfish | sociable - reserved | confident - shy | communicative - observant | extrovert - introvert | peaceful - rebellious | extradordinary - usual | inspiring - bossy |

playful - serious | affordable - expensive | friendly - snobbish | flexible - stubborn | loud - quiet | innovative - traditional | spontaneous - predictable | romantic - sexy | imaginative - rational |

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