Kickoff Meeting

Welcome to our Branding Kickoff Meeting!

Setting the Kickoff Meeting

Once the contract has been sealed, it’s time to get working! Setup a kickoff meeting with the entire team and the stakeholders. It is very important that the stakeholders are present during this kickoff as they ultimately steer the company, along with their vision for it. Establish who is the decision maker (usually the CEO), who would give the final word based on the aggregated feedback with fellow stakeholders. I wrote a nice guide on how to do Kickoff Meetings here.

Assign a Decision Maker

Once the contract has been sealed, it’s time to get working! Setup a kickoff meeting with the entire team and the stakeholders. It is very important that the stakeholders are present during this kickoff as they ultimately steer the company, along with their vision for it. Establish who is the decision maker (usually the CEO), who would give the final word based on the aggregated feedback with fellow stakeholders. I wrote a nice guide on how to do Kickoff Meetings here.

Explain your Design Workflow

99% of the time, clients are never aware of your design process (different agencies have their own style, but everyone is more or less following the same principles) Typically, this is how our branding workflow is: