Introduction

You're probably freaking out already since you desperately opened this document. But fear not, this guide aims to assist you in every process of the meeting.

Whether you're a visual designer, a product manager or developer, leading Kickoff Meetings is one of the most crutial steps in branding & identity. Properly extracting the correct design direction and goals of your client's brand is a vital step in the process. (Believe me, you don't plan to do a 20-revision piece, just because of mismatched client expectations)

A little bit of disclaimer: I've curated this based on my experience working in the industry as well as added concepts from really great write-ups. Some of these techniques may be familiar with you already. So let's get started!